POMADES & WAXES

Our texture grooming clay creates definition with a strong, pliable hold and matte finish.

control paste™ Loose and piece-y, or stand-up and messy-control paste™ lets you create texture with a medium, pliable hold for high-textured styles that are smooth with a matte finish.• dry hair styling • pliable, medium hold • all hair types Aveda's own pure-fume™ aroma...

aveda men pure-formance™ firm hold gel Lightweight styling gel delivers maximum hold, control, definition and shine without unwanted build-up or flaking.• ideal for maximum hold and control Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do...

brilliant™ anti-humectant pomade This satiny pomade with castor and rice bran oil repels moisture from your hair, helping to prevent frizziness and flyaways. Tames curls to give hair a polished look. Excellent in humid weather. Work through hair before or after styling.• repels moisture•...

aveda men pure-formance™ thickening paste This 91% naturally derived* hair paste works as a versatile styling cream, ideal as a hair paste for men and hair thickener for men. Formulated with amla to thicken each strand, it delivers a strong, defined look from roots...

brilliant™ humectant pomade Humectant-rich pomade enhances curl. Especially effective in dry climates, it activates and maintains wave in coarse hair.• defines• adds shine Aveda's own pure-fume™ aroma with jasmine, rose, certified organic clove and other pure flower and plant essences.Aveda is a cruelty-free brand....

brilliant™ retexturing gel The tool for serious styling. Adds medium hold styling and staying power. Nourishing plant proteins help provide softness, hold and shine. • for medium to coarse hair• medium hold• adds shineAveda's own pure-fume™ aroma with jasmine, rose, certified organic clove and...

confixor™ liquid gel A lightweight styling gel with wheat protein conditions to help fortify with medium hold.• for fine to medium hair• creates definitionAveda's own pure-fume™ aroma of certified organic ylang ylang, petitgrain and lavender.Aveda is a cruelty-free brand. We do not conduct animal...

nutriplenish™ curl gelée Hydrates, define and elongates coils, curls and waves while nourishing with nutrient-powered superfoods packed with hydration.Infused with nutrient rich superfood complex mango butter, organic coconut oil and organic pomegranate oil delivers nourishing moisture and shine while styling. This hydrating curl gelée...

light elements™ defining whip™ An airy, whipped hair wax that lets you create texture-with medium hold-without adding weight or stickiness. Absorbs into hair to help with hair styling to define and separate; light enough to layer without build-up.• creates definition without bulk• offers weightless,...

aveda men pure-formance™ pomade Ideal for creating defined hair texture, it hydrates while offering excellent control and lasting shine. Perfect as a hair pomade or pomade for men, it helps mold and style short to medium hair into any manageable men's hair style. A...

aveda men pure-formance™ grooming cream Modern styling cream adds pliable medium hold and control while maintaining a natural look. Its conditioning formula defines and moisturizes, giving hair natural shine without unwanted weight or stickiness.• ideal for fine hair Aveda is a cruelty-free brand. We...

aveda men pure-formance™ liquid pomade Designed for effortless hair styling, it tames unwanted volume, seals in moisture, and leaves hair looking naturally polished. A versatile light pomade, it doubles as a go-to pomade for men, delivering the perfect balance in a modern hair pomade....

light elements™ texturizing creme Creamy wax gives weightless texture with light hold for all hair types.• adds moisture to hair• provides light, flexible holdAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf....

flax seed aloe strong hold sculpturing gel A strong hold gel that offers maximum control for sculpting and molding hair. Made with flax seed and aloe, it adds body and enhances shine.• for medium to coarse hair typesPeople tested.Aveda is a cruelty-free brand. We...